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For Immediate Release

Contact:
Kuae Kelch Mattox
National Director of Media and Publicity
973-744-9719
kmattox@rocketmail.com
http://www.mochamoms.org/



Mocha Moms, Inc. Partners with the National Institute For Literacy


January 31, 2008 - Mocha Moms, Inc. and the National Institute for Literacy have launched an innovative partnership to support early literacy and help foster a love of books and reading.

As part of the agreement, the Institute and Mocha Moms will kick off a yearlong, national “Take Your Child to the Library Day,” and encourage at least 500 children in each of the target cities to apply for library cards. The Institute will also support Mocha Moms’ efforts to increase the number of parents who read to their children as part of their Boys Booked on Barbershops initiative. Institute publications will be among the books available to parents and children in designated reading corners of the beauty and barbershops. Additionally, as an expert resource, the Institute will launch a direct mailing of its early childhood publications to Mocha Moms, Inc. members in nearly 35 states.

The National Institute for Literacy, a federal agency established in 1991, provides leadership on literacy issues, including the improvement of reading instruction for children, youth, and adults. In consultation with the U.S. Departments of Education, Labor, and Health and Human Services, the Institute serves as a national resource on current, comprehensive literacy research, practice, and policy.

Mocha Moms, Inc. was founded in 1997 by four mothers of color in Maryland who saw the need for a growing segment of stay at home mothers of color to connect and support each other. Today, the fast growing national, non-profit organization has almost 100 chapters and 3,000 members throughout the country. The primary mission of Mocha Moms, Inc. is to support and encourage women of color who are making parenting a priority in this season in their lives. Its platform includes strengthening marriages and families, promoting self-care, strong educational foundations and volunteerism.

Mocha Moms, Inc. welcomes people of all genders, religions, races, educational backgrounds, and income levels. Anyone who supports the mission of Mocha Moms, Inc. is welcome to join.


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