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Shalaun Newton

National Director of Corporate Sponsorships and Partnerships


While Shalaun Newton has been a stay-at-mom for the past seven years, she has held various non-profit organizational leadership positions.  After her position as a President of the 2006 Mocha Moms, Inc. Northern Prince George’s County Chapter of 100 members, she became an officer of the organization in 2007.  As the National Director of Corporate Sponsorships and Partnerships, she serves Mocha Moms, Inc. online community of 10,000 moms, 3,000 members within 100 chapters in 28 states.  She is also the Historian for the Prince George’s County Chapter of Jack and Jack and Jill of America, Inc.

Shalaun made a difficult decision to leave Corporate America to become a stay-at-mom when she and her family relocated to the Maryland due to her husband’s career. Prior to becoming a stay-at-mom, Shalaun was the Senior Marketing Manager in the Strategic Relationship Services (SRS) of the American Express Consumer Cards Division in New York City for three years. At American Express, she gained invaluable experience in developing and executing multi-million dollar cross-sell channel strategies that have evolved the business for the SRS travel related products improving acquisition channel efficiency and providing world-class service to their customers. Her twelve years of management experience in financial services, health care and transportation, has allowed her to utilize her marketing and sales expertise to serve her affiliation’s membership and our community.

Shalaun works with existing and prospective sponsors to develop mutually beneficial partnerships to help expand and enhance Mocha Moms, Inc., in addition to supporting the organization’s National Community Service Initiative of “Closing the Gap in Minority Health, Prosperity and Achievement”. Shalaun has raised a substantial amount of funds for Mocha Moms, Inc. by establishing and executing mutually beneficial partnerships, such as the 2008 Mocha Moms, Inc., and Soft & Beautiful Just For Me “Take Your Daughter to the Library Day” in six cities to promote children’s literacy; 21 Mocha Moms, Inc. Disney’s Princess and the Frog Pink Carpet Premieres across the cross the country; Wells Fargo Wealth Management Education Series in ten markets, Proctor & Gamble Swiffer and Mr. Clean Mocha Moms Ambassador program, etc… Our sponsors have also included McDonald’s, Kmart, Johnson & Johnson, Scholastic, etc…  In addition, Shalaun has generated additional funding for the organization by establishing an online advertising program in 2009 that has gained advertisers such as, Amtrak, Allstate, Universal Music Distribution, etc…

Shalaun has also done public service announcements, such as Toys for Tots for the Washington Wizards NBA Team and has been featured in various news articles, including Washington Times and Post articles about Mocha Moms, Inc. and Wizards Wives organizations and their community service efforts in the Washington DC Metropolitan area. 

Shalaun was raised in the Midwest and lives in Bowie, Maryland with her husband of 17 years and her two children. She also has a Bachelor of Science Degree in Business Administration from the University of Kansas.  


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